Challenge
To get audiences excited and encourage them to host a Coffee Morning to raise funds for Macmillan Cancer Support as well as design and supply all necessary materials for audiences to prepare, engage in and enjoy the worldwide fundraising event.
Response
We redesigned and updated Macmillan's look unique to this year's World's Biggest Coffee Morning event. We produced incentive packs containing coffee cup sticky notes, games, and activities to play during the event to gather donations. Posters informed participants of the impact their donations make on those benefiting from Macmillan's support.
Results
Macmillan saw a lot of audience support and participation in World’s Biggest Coffee Morning as well as increased donations to their organisation.
Challenge
To bring awareness to the ThamesLink railway and increase the number of travellers using the service.
Response
Using catching imagery and a clever use of copy, we showed the distance travellers could cover using the ThamesLink. We also promoted a discount that would further encourage people to use the railway. The press ads were placed in Timeout while the boards were displayed along railways. The cohesive connection between the contrasting images links the idea of experiencing things new and different, all joined by the ThamesLink railway.
Results
The campaign successfully brought awareness to the railway and its capabilities as well as increased travellers using the service.
Challenge
Convince a global business audience that Oxford Said Business School represented more than the traditional image of romantic spires and towers.
Response
Rather than follow the ‘me too-' approach of what the school can do for you, we asked ‘what can you do for the School?’ Marketing activity challenged potential applicants to challenge their perceptions and perceived solutions to a problem. Natural world imagery set the School apart in a marketplace for images of ‘happy’ students or grandiose buildings.
Results
A clear differentiation between the Business School and University was established, as well as assisting with the schools’ Programmes being filled earlier year on year.
Challenge
Bring more awareness to the functions of the British Heart Foundation and persuade people to include donations to the charity in their wills.
Response
Using a striking image of half a heart, we played on the idea that the work of the British Heart Foundation is only halfway accomplished. Creating a lenticular that turns from a half to a full heart catches the attention of those walking past the store. Advertisements were placed in newspapers such as The Telegraph and The Guardian and POS posters were coordinately designed.
Results
A wide audience was reached through the campaign and the striking images helped catch the attention of the public. More awareness was brought to the charity and its mission and how to support the cause.
Challenge
To create a new logo for Meerkat Movies and to increase customers through the company website using a 2-for-1 special ticket promotional incentive.
Response
We designed a new animated logo lockup that was interesting and engaging towards audiences reached through email. In a similar fashion, we created a GIF to promote the 2-for-1 ticket incentive in an memorable way using Meerkats, Sergei and Aleks. The promotion gives customers an entire year of 2-for-1 cinema tickets when they buy a product from the site. The animation and use of the Meerkats gives a fun and exciting sense to the insurance and utilities industry.
Results
There was a successful reception for the animated content as well as an increase in traffic to the company site.
Challenge
Promote Copenhagen as Europe’s romantic capital. Watch out Paris.
Response
We created a new campaign featuring a young romantic couple kissing showered in petals. The theme was OPEN for Romance so we used adgates at major stations opening to highlight this. Large format posters dominated the concourses and beautiful Scandinavian girls handed out 50,000 petals and chocolate lips and other promotional goodies to commuters at every station. On the way home there were press adverts in the Evening Standard.
Results
An 800% increase in take up was achieved with 10,000 giveaways handed out in 2 hours compared with the previous campaign’s 5,000 over the course of an entire day.
Challenge
To promote awareness and sales of Wembley Stadium’s Southview Season ticket, the first ever single-season ticket for England’s national stadium.
Response
We created a digital cross-platform campaign that showed consumers that their own Club Wembley experience was within reach. Imagery captured the excitement both players and fans feel and encouraged users to make sure they were a part of the special game day experience. Some informational text was included to give users basic knowledge of what the Southview offer entailed while they were prompted to click through to learn more about the deal. Minimal text adhered to the Club Wembley brand and a texture was carried throughout the entire campaign to create consistency and establish recognition.
Results
The result was an engaging promotional campaign that encouraged football fans to take advantage of the great value of this more accessible season ticket. This campaign helped the Wembley Sales Team sell out the Southview membership offer.
Challenge
To increase awareness of MTV's Trax app as well as increase users of the app.
Response
We took to social media, creating bright and bubbly promoted posts that brought attention to MTV's Trax. With variations of the post, the new way to immerse oneself in MTV music was distributed to audiences. Their partnership with EE displayed the options to acquire the app and intrigued consumers who wanted to know more.
Results
This campaign increased awareness of MTV's Trax app which led to more consumers using the service. It also enhanced and reinforced MTV's brand.
Challenge
Create awareness of The Royal British Legion and what it stands for as well as encourage public involvement with their efforts to support the Armed Forces.
Response
We updated The Royal British Legion's brand for 2018, creating clean and simple print ads and web banners that highlighted The Legion as a whole as well as specific focus points within the charity. Carefully selected powerful and emotional images caught attention and visually expressed the roles, impact and values of The Legion.
Results
Provided The Legion with a fresh rebrand which showcased the charity and its goals, mission, and values, as well as increased consumer knowledge about The Legion’s efforts on Remembrance Day and beyond.
Challenge
Promote Copenhagen, Denmark as a travel destination for a younger generation interested in more lively experiences.
Response
We created a set of posters for the underground escalators hoping to catch the eye of both people attracted to the bustling nightlife as well as those looking for an exciting holiday. The ads were designed to be simple, noticeable, and effective at relating the fun and energy of a big holiday experience in Copenhagen.
Results
The campaign created a lasting brand message that Copenhagen is a destination for all types of tourism.
Challenge
Reaching the Unreachable -
UHNWI (Ultra High Net Worth Individuals) and HNWI (High Net Worth Individuals) don’t want to be sold to. So how do you reach them?
Response
Discretion is the better part of marketing. For Ansbacher, we created brand guidelines that covered every area where the brand might interact with them. Everything had to be discrete and prestigious and reflect the world the audience inhabited. Brochures felt like Gucci bags, business cards were printed on the thick stocks, sponsorship included the Monaco Yacht Show and Dubai Horse Sales, corporate gifts for PAs came from Tiffany & Co and the advertising featured stunning residences and glorious boats. We even helped choose the correct colour decorations for the Christmas tree.
Results
Difficult to ascertain in this very exclusive market.
A sign of acceptance and success of the brand.
“Our access to content and the ways we can watch stories has multiplied and mutated," co-creator and writer Adam Dewar said. "I think social cinema could be a blurring of the boundaries between the time we spend online and the way we consume high-quality content now."
Challenge
Advertise the film Shield Five which premiered throughout the month of February 2016. The film was unique in that it was being released on Instagram only. The goal of the campaign was to raise audience awareness of the film and persuade them to follow the Shield Five account, therefore keeping up to date with the film.
Response
We created the branding and identity for the film and based a series of digital advertisements for Instagram off of that work. A gritty texture was used in the title along with the feed posts to give viewers a feel for the mood of the film. A movie reel with shots of different scenes was used in some posts to show users specifically what they could expect from the film. Premiere and other information was visualised similar to the title to maintain consistency.
Results
Several videos had over 42K views and the account acquired around 27 thousand followers throughout the course of the campaign and the episodes.
Challenge
To increase awareness of Britax Romer, its new product and to increase sales.
Response
We wanted to ensure our target audience visually understood the flexibility and functionality of the car seat. Promoting the new Dualfix i-Size, we played on the car seat's unique 360 rotational feature by rotating a changing image of a child in the car seat as they grow up. The animated banners promoted the product in an interesting way. Using images of a child growing up, we utilized an emotional appeal towards parents.
Response
Britax experienced an increase in sales accompanied with positive reactions. The Dualfix i-Size received 4.5 star and above reviews across various shopping sites such as kids-room.com, buggybaby.co.uk, and mothercare.com.
Revolutionary cab-finding app for busy Londoners.
Challenge
Launch the Kabbee cab-finding app in a crowded marketplace and persuade Londoners to download yet another app.
Response
We created a striking, bold, cross-platform campaign that stood out from the crowd.
Results
12,000 downloads in the first month – 200% better than forecast.
Challenge
Position Copenhagen and Denmark as an alternative to Amsterdam, Prague, Paris and Rome for empty nesters and DINKIES.
Response
We wanted to get consumers to travel because of the Danish people and the personality of the Danes, not the location. The purchase decision must be emotional not logical. We did this by celebrating citizens of Denmark’s title of being the most open-minded and officially ‘The Happiest People in the World’. This was accomplished by visualising the feeling of freedom that comes with being in a country that accepts a free-spirited way of life. Posters and press were a little controversial and pushed the boundaries of travel advertising.
Results
UK ‘Feel Free’ campaign adopted across Europe and USA, with more travel partners signed up to support VisitDenmark marketing activity.
Bed nights up 12%.
Challenge
Launch Suffolk-based home furnishing company to a nationwide audience.
Response
We created an elegant press campaign featuring a single product emphasising quality, British design, and craftsmanship for the upmarket Home Interest magazines.
Results
A year on year increase of 155% in response, with a 23% uplift in online sales.
Challenge
To create and design online social campaigns to promote various ongoing and upcoming deals for Black Friday.
Response
We developed multiple posts for Facebook to highlight relevant and timely specials during the holiday. Images displayed the wide variety of items available at Maplin locations. Variations of ads were ran to continually target consumers using different but relevant copy.
Results
Maplin saw an increase in sales during the promotional period as well as a reinforcement of brand image amongst consumers.
Challenge
Create a digital presence for the British comedian Sarah Millican as well as advertise her upcoming tour, "Outsider".
Response
By combining bright colours and attributes of the tour, the design of the advertisements was developed to show Millican’s interests and personality. By placing these advertisements on digital platforms the target audience was using, Millican's digital presence was able to grow throughout the UK.
Results
Since winning the if.comedy Best Newcomer Award for her debut solo show, Millican has fast established herself as a household name. Through targeted marketing and advertising, Sarah Millican sold over 3,500 tickets at the Hammersmith Eventim Apollo and even more across all locations.
Challenge
Promote the University of Southampton, a university in the top 1% of higher education worldwide, to the younger generations of internet age students.
Response
A social media campaign was created with examples of what current students are doing at the university. These posts were shared on platforms where prospective students would be researching potential fits for their future plans.
Results
By using more personal stories, the promotional material could be more effective at reaching the target audience by relating to them. This digital campaign led to more attention from prospective students.
"In the top 1% of universities worldwide"
Challenge
To promote the University of Southampton as an institution for students to receive an outstanding degree but also develop an exciting brand image for the university.
Response
A heavy focus on the emotional impact of the marketing, using bright colorful images and young people socializing. This not only shows the University as being somewhere nice and social to visit but it helps give a human connection to the university. Using the more emotionally focused marketing meant that it would appeal to a wide range of people in a more spontaneous way.
Results
With the massive span of the advertisements, more people were notified that the university is in the top 1% of universities worldwide and that the open days were coming up.
Super-comfortable, designer Scandinavian beds.
Challenge
Launch the Scandinavian bed brand in the UK.
Response
By using natural locations symbolic of relaxation and refreshment, we created a sophisticated campaign that brought home the fact that people sleep better in a Jensen bed.
Results
Expectations were surpassed with high sales figures throughout an extensive press campaign in home interest magazines.
YouthCell™ keeps you looking younger for longer.
Challenge
Promote Skin Doctors Youth Cell Holland & Barrett offer.
Response
We created a Homepage takeover that included bespoke backgrounds and two sizes of HTML5 banners featuring fresh, natural colours and stylish photography.
Results
The product saw significant uplift in sales during the offer period.
Challenge
Promote the new tour for Jack Whitehall.
Response
Use digital platforms to spread the message about the upcoming show.
Results
Jack has firmly established himself as one of the UK’s most exciting and successful comedy talents, a status cemented by his People’s Choice Award for the King of Comedy at the 2012, 2013 & 2014 British Comedy Awards.
Challenge
Launch a superior to fixed odds gambling service prior to World Cup.
Response
Create a brand promise that football fans could relate to with humour. 'Quit while ahead' gave unlimited creative opportunities especially virally.
Wherever they (ABC1 males 25-40) talked, read about or watched football we reached them London and UK rail stations, lads' mags, men's lifestyle and sports magazines, washroom panels and beer mats in 1000 pubs showing the tournament live.
Results
2 month campaign delivered over 9,500 UK accounts opened (target was 2,500) 80% now regularly bet.
Classic sofas, armchairs, and footstools. All handcrafted from start to finish by artisans in the Cotswold and Hastings workshops from the finest materials.
Challenge
Find a new and interesting way to market sofas and armchairs within high-end home interest magazines.
Response
We created three different pages and let the sofas speak for themselves. Using complementary colour schemes and simplistic layouts we were able to show off the elegance of the sofas whilst still giving the viewer the necessary details. We also created viewer interest by taking a unique view on a sofa ‘spring’.
Results
This marketing campaign resulted in increased brand awareness by both consumers and professionals alike. This ad was complemented by a prestigious interior designer on social media soon after being published.
Challenge
Promote a range of Skin Doctors Cosmeceuticals.
Response
We created a series of animated digital banners that sensitively featured everyday objects as metaphors for various skin conditions.
Results
The clear, simple and sophisticated style of the banners projected Skin Doctors as a trustworthy, professional Brand, as well as helping lift online sales.
"In the top 1% of universities worldwide"
Challenge
To promote The University of Southampton as a place of learning and as somewhere to explore and make new discoveries.
Response
By use of a comparison between two seemingly different scientific processes, the advert is able to question and intrigue the audience.
Results
The use of a digital campaign was a great option, especially because the target audience is prospective students who spend a great time on all digital platforms.
Challenge
Inspire people looking for a relationship to 'Get Lovestruck' and find someone.
Response
This advertisement had to be emotional without focusing too much on facts and logic. The majority of the ad is taken up by a picture of a happy couple. This is used to reinforce the idea that Love is something to search for and to point the reader in the right direction of where to go.
Results
Created more traffic to the website.
