ANSBACHER

Challenge
Reaching the Unreachable -

UHNWI (Ultra High Net Worth Individuals) and HNWI  (High Net Worth Individuals) don’t want to be sold to. So how do you reach them?

Response
Discretion is the better part of marketing. For Ansbacher, we created brand guidelines that covered every area where the brand might interact with them. Everything had to be discrete and prestigious and reflect the world the audience inhabited. Brochures felt like Gucci bags, business cards were printed on the thick stocks, sponsorship included the Monaco Yacht Show and Dubai Horse Sales, corporate gifts for PAs came from Tiffany & Co and the advertising featured stunning residences and glorious boats. We even helped choose the correct colour decorations for the Christmas tree.

Results
Difficult to ascertain in this very exclusive market.
A sign of acceptance and success of the brand.