Creativity That Delivers
Challenge
Promote Copenhagen as Europe’s romantic capital. Watch out Paris.
Response
We created a new campaign featuring a young romantic couple kissing showered in petals. The theme was OPEN for Romance so we used adgates at major stations opening to highlight this. Large format posters dominated the concourses and beautiful Scandinavian girls handed out 50,000 petals and chocolate lips and other promotional goodies to commuters at every station. On the way home there were press adverts in the Evening Standard.
Results
An 800% increase in take up was achieved with 10,000 giveaways handed out in 2 hours compared with the previous campaign’s 5,000 over the course of an entire day.