Britax

Challenge

To increase awareness of Britax Romer, its new product and to increase sales.

Response

We wanted to ensure our target audience visually understood the flexibility and functionality of the car seat. Promoting the new Dualfix i-Size, we played on the car seat's unique 360 rotational feature by rotating a changing image of a child in the car seat as they grow up. The animated banners promoted the product in an interesting way. Using images of a child growing up, we utilized an emotional appeal towards parents.

Response

Britax experienced an increase in sales accompanied with positive reactions. The Dualfix i-Size received 4.5 star and above reviews across various shopping sites such as kids-room.com, buggybaby.co.uk, and mothercare.com.