British Heart Foundation

Challenge

Bring more awareness to the functions of the British Heart Foundation and persuade people to include donations to the charity in their wills.

Response

Using a striking image of half a heart, we played on the idea that the work of the British Heart Foundation is only halfway accomplished. Creating a lenticular that turns from a half to a full heart catches the attention of those walking past the store. Advertisements were placed in newspapers such as The Telegraph and The Guardian and POS posters were coordinately designed.

Results

A wide audience was reached through the campaign and the striking images helped catch the attention of the public. More awareness was brought to the charity and its mission and how to support the cause.