Club Wembley

Challenge

To promote awareness and sales of Wembley Stadium’s Southview Season ticket, the first ever single-season ticket for England’s national stadium.

Response

We created a digital cross-platform campaign that showed consumers that their own Club Wembley experience was within reach. Imagery captured the excitement both players and fans feel and encouraged users to make sure they were a part of the special game day experience. Some informational text was included to give users basic knowledge of what the Southview offer entailed while they were prompted to click through to learn more about the deal. Minimal text adhered to the Club Wembley brand and a texture was carried throughout the entire campaign to create consistency and establish recognition. 

Results

The result was an engaging promotional campaign that encouraged football fans to take advantage of the great value of this more accessible season ticket. This campaign helped the Wembley Sales Team sell out the Southview membership offer.