Oxford Said Business School

Challenge
Convince a global business audience that Oxford Said Business School represented more than the traditional image of romantic spires and towers.

Response
Rather than follow the ‘me too-' approach of what the school can do for you, we asked ‘what can you do for the School?’ Marketing activity challenged potential applicants to challenge their perceptions and perceived solutions to a problem. Natural world imagery set the School apart in a marketplace for images of ‘happy’ students or grandiose buildings.

Results
A clear differentiation between the Business School and University was established, as well as assisting with the schools’ Programmes being filled earlier year on year.