Macmillan Cancer Support

Challenge

To get audiences excited and encourage them to host a Coffee Morning to raise funds for Macmillan Cancer Support as well as design and supply all necessary materials for audiences to prepare, engage in and enjoy the worldwide fundraising event.

Response

We redesigned and updated Macmillan's look unique to this year's World's Biggest Coffee Morning event. We produced incentive packs containing coffee cup sticky notes, games, and activities to play during the event to gather donations. Posters informed participants of the impact their donations make on those benefiting from Macmillan's support.

Results

Macmillan saw a lot of audience support and participation in World’s Biggest Coffee Morning as well as increased donations to their organisation.