Maplin

Challenge

To create and design online social campaigns to promote various ongoing and upcoming deals for Black Friday.

Response

We developed multiple posts for Facebook to highlight relevant and timely specials during the holiday. Images displayed the wide variety of items available at Maplin locations. Variations of ads were ran to continually target consumers using different but relevant copy.

Results

Maplin saw an increase in sales during the promotional period as well as a reinforcement of brand image amongst consumers.