MTV

Challenge

To increase awareness of MTV's Trax app as well as increase users of the app.

Response

We took to social media, creating bright and bubbly promoted posts that brought attention to MTV's Trax. With variations of the post, the new way to immerse oneself in MTV music was distributed to audiences. Their partnership with EE displayed the options to acquire the app and intrigued consumers who wanted to know more.

Results

This campaign increased awareness of MTV's Trax app which led to more consumers using the service. It also enhanced and reinforced MTV's brand.