ThamesLink

Challenge

To bring awareness to the ThamesLink railway and increase the number of travellers using the service.

Response

Using catching imagery and a clever use of copy, we showed the distance travellers could cover using the ThamesLink. We also promoted a discount that would further encourage people to use the railway. The press ads were placed in Timeout while the boards were displayed along railways. The cohesive connection between the contrasting images links the idea of experiencing things new and different, all joined by the ThamesLink railway. 

Results

The campaign successfully brought awareness to the railway and its capabilities as well as increased travellers using the service.