Challenge
To create a new logo for Meerkat Movies and to increase customers through the company website using a 2-for-1 special ticket promotional incentive.
Response
We designed a new animated logo lockup that was interesting and engaging towards audiences reached through email. In a similar fashion, we created a GIF to promote the 2-for-1 ticket incentive in an memorable way using Meerkats, Sergei and Aleks. The promotion gives customers an entire year of 2-for-1 cinema tickets when they buy a product from the site. The animation and use of the Meerkats gives a fun and exciting sense to the insurance and utilities industry.
Results
There was a successful reception for the animated content as well as an increase in traffic to the company site.