The Royal British Legion

Challenge

Create awareness of The Royal British Legion and what it stands for as well as encourage public involvement with their efforts to support the Armed Forces.

Response

We updated The Royal British Legion's brand for 2018, creating clean and simple print ads and web banners that highlighted The Legion as a whole as well as specific focus points within the charity. Carefully selected powerful and emotional images caught attention and visually expressed the roles, impact and values of The Legion.

Results

Provided The Legion with a fresh rebrand which showcased the charity and its goals, mission, and values, as well as increased consumer knowledge about The Legion’s efforts on Remembrance Day and beyond.