Creativity That Delivers
Classic sofas, armchairs, and footstools. All handcrafted from start to finish by artisans in the Cotswold and Hastings workshops from the finest materials.
Challenge
Find a new and interesting way to market sofas and armchairs within high-end home interest magazines.
Response
We created three different pages and let the sofas speak for themselves. Using complementary colour schemes and simplistic layouts we were able to show off the elegance of the sofas whilst still giving the viewer the necessary details. We also created viewer interest by taking a unique view on a sofa ‘spring’.
Results
This marketing campaign resulted in increased brand awareness by both consumers and professionals alike. This ad was complemented by a prestigious interior designer on social media soon after being published.