University of Southampton Open Days

"In the top 1% of universities worldwide"

Challenge

To promote the University of Southampton as an institution for students to receive an outstanding degree but also develop an exciting brand image for the university.

Response

A heavy focus on the emotional impact of the marketing, using bright colorful images and young people socializing. This not only shows the University as being somewhere nice and social to visit but it helps give a human connection to the university. Using the more emotionally focused marketing meant that it would appeal to a wide range of people in a more spontaneous way.

Results

With the massive span of the advertisements, more people were notified that the university is in the top 1% of universities worldwide and that the open days were coming up.