University of Southampton

"In the top 1% of universities worldwide" 

Challenge

To promote The University of Southampton as a place of learning and as somewhere to explore and make new discoveries.

Response

By use of a comparison between two seemingly different scientific processes, the advert is able to question and intrigue the audience.

Results

The use of a digital campaign was a great option, especially because the target audience is prospective students who spend a great time on all digital platforms.