University of Southampton Social Media

Challenge

Promote the University of Southampton, a university in the top 1% of higher education worldwide, to the younger generations of internet age students.

Response

A social media campaign was created with examples of what current students are doing at the university. These posts were shared on platforms where prospective students would be researching potential fits for their future plans.

Results

By using more personal stories, the promotional material could be more effective at reaching the target audience by relating to them. This digital campaign led to more attention from prospective students.